About Us

We're Barking Mad About Clean Beauty — and Proud of It.

Welcome to House of Dog — Australia's boutique dog perfume house, where every spritz is a little act of love.

Our Story

House of Dog was born from a simple (but scent-sational) idea: our dogs deserve the very best — and that means beautiful, thoughtfully crafted fragrances free from anything harmful. We set out to create a range of pawfumes that are as good for your pup as they smell on them.

Made in small, boutique batches right here in Australia, every House of Dog pawfume is crafted with care, intention, and a whole lot of tail-wagging passion.

Our Values

We believe luxury and ethics go paw-in-paw. That's why every product we make is:

  • 🌿 100% Vegan — no animal-derived ingredients, ever
  • 🐾 Cruelty-Free — never tested on animals (only loved by them)
  • 🚫 Alcohol-Free — gentle on sensitive skin and noses
  • 🇦🇺 Australian Made — proudly produced in small batches Down Under

As Seen in British Vogue

In March 2026, House of Dog was featured in British Vogue — a milestone that reminded us why we started. The world is ready for dog care that's as considered and chic as the humans who love them.

More Than a Fragrance

House of Dog is a lifestyle — a celebration of the bond between dogs and the people who adore them. We're committed to reducing our impact on the planet, championing cruelty-free beauty, and making every walk, cuddle, and couch snuggle just a little more fabulous.

Curious about our values? Explore our Our Furlosophy and learn how we're Reducing Our Carbon Pawprint.

Ready to Find Your Dog's Signature Scent?

Not sure where to start? Our Discovery Set is the perfect introduction to the House of Dog world — a curated collection of our most-loved pawfumes, so your pup can find their forever fragrance.

Shop the Discovery Set →

houseofdog - safe and gentle fragrance house for dogs

What do you get when you cross a scientist, a dog lover, and a fragrance connoisseur with one rambunctious swamp dog (with a very big head)?

You get houseofdog - where science meets style to create luxe, vegan dog perfumes inspired by the unbreakable bond between humans, dogs, and nature.

I understand the challenge of keeping our furry friends smelling fresh and clean. Left to his own devices, my beloved Ralph’s signature scent would be “Swamp” - always finding himself in the creek, the bush, or buried in sand. That’s why I set out to create something new: a premium, alcohol-free dog perfume that could keep up with his adventurous lifestyle without compromising safety or style.

With twenty years of scientific and corporate experience behind me, houseofdog is a true melding of mind and spirit - a balance of chemistry and creativity, grounded in love for the dogs who make life better (and occasionally smell questionable).

At houseofdog, we’re all about chasing, creating, and celebrating the human-canine connection. Our dog perfumes are designed to capture the earthy joy of that bond - using safe, vegan ingredients and carefully crafted notes that celebrate the outdoors, the home, and every messy, love-filled moment in between.

We take pride in our innovative designs, sustainable packaging, and high-quality ingredients that make our dog perfumes as functional as they are beautiful.

We hope you find a scent that feels like yours - a little luxury for the dog who makes every day extraordinary.

Join us as we keep creating, innovating, and celebrating the scent-sational lives we share with our dogs.

Cass & Ralph

Founders, houseofdog